"Who knows what I want to do? Who knows what anyone wants to do? How can you be sure about something like that? Isn't it all a question of brain chemistry, signals going back and forth, electrical energy in the cortex? How do you know whether something is really what you want to do or just some kind of nerve impulse in the brain? Some minor little activity takes place somewhere in this unimportant place in one of the brain hemispheres and suddenly I want to go to Montana or I don't want to go to Montana."
Don DeLillo, 'White Noise'
"...Ever since the ancient Greeks, these assumptions have revolved around a single theme: humans are rational. When we make decisions, we are supposed to consciously analyze the alternatives and carefully weigh the pros and cons. In other words, we are deliberate and logical creatures. This simple idea underlies the philosophy of Plato and Descartes; it forms the foundation of modern economics; it drove decades of research in cognitive science. Over time, our rationality came to define us. It was, simply put, what made us human.
There's only one problem with this assumption of human rationality: it's wrong."
Page 4, 'The Decisive Moment, How the Brain Makes Up its Mind', by Jonah Lehrer
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